COMPADRE LOGO
Category: Branding
Client: Compadre
Art Director: Felipe Picazo
Role: All aspects
I had the opportunity to create the logo animation for the creative studio Compadre.
The concept begins with a precious coin flipping to reveal the logo, symbolizing creativity, innovation, and adaptability.
In this project, I explored motion principles and design consistency to bring the animation to life!
My idea begins with a coin because the logo's shape evokes a sense of both rigidity and adaptability. I'm intrigued by the idea of presenting the logo through positive and negative space—like a coin, which has two distinct sides.
The motion and design tests went through several rounds of refinement, fine-tuning each beat and element to achieve a cohesive and consistent result.
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The final refinement mostly happens with the color palette, special effects and design context.
The company was participating in the 2025 GDC event, so I designed a custom end title for this short animation. The idea was to have the coin drop into a slot machine, reinforcing the theme.
